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Google Advertising Revenue Decreases on Desktop, Gets Mobile Boost

The advertising revenue of Google decreased for the first time last year and is expected to decrease by another 7 percent this year, a report from eMarketer says. However, it notes that Google will see an overall revenue growth based on fast mobile advertising revenue growth.

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eMarketer has estimated that Google’s net revenue from advertising will increase from $38.3 billion in 2013 to $43.5 billion during 2014.

eMarketer estimates that the search revenue from desktop computer will decrease from $10.8 billion in 2013 to $10 billion in the U.S. market but mobile revenue is expected to rise from $3.3 billion in previous year to $5.1 billion.

The increased revenue from mobile market is based on Google’s initiatives like enhanced campaigns and product listing ads.

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